How to understand if you are Using Features or Benefits

By: Joe Shaw - The household Business Guy

How To Enhance your Influence And Effectiveness With People Maybe you have noticed how some network marketers are great at getting prospects to visit websites, jump on conference calls, and attend meetings? On the other hand it appear to be they fight simply to get anyone to listen. Heres 1 secret to getting people to take action.

Communicate the Benefits NOT the Features

Critical to creating leads for your business is your ability to speak the benefits of using the services of you. This rule pertains to both things you say to people, and marketing that you do. You have to get good at communicating the advantages of your products, your chance, your company, as well as the benefits of working with you personally.

There are a couple of stuff that you could talk about. You could discuss the FEATURES of the company, products, or services. Or you might talk about the Benefits of your products, company, or services. The characteristics might describe the product, however the benefit describes what you get out of using that product.

This hammer is made of the best steel. C Thats an element.
This hammer won't ever need replacing, so youll never need to buy another one. C Thats a benefit.

Dont talk about all the ingredients of your vitamin; talk about how you started taking it and now you feel good, live healthier, and have more energy.

Dont talk about how your company is debt free, unless you mention that how that means you do not every need to bother about getting your paycheck.

Dont discuss the endless details of your pay plan; talk about you may make an income in the first week simply by taking a few easy steps.

If people bring your nutritional products usually dont worry what its made of. What they want would be to feel good, or convey more energy. No one probably cares who your CEO is, or how many distributors your organization has. What they need to understand is, could they be going to generate losses? Is that this going to waste a lot of their time? Can I trust this person?

How to understand if you are Using Features or Benefits

Theres one sure test for knowing if you are referring to an element or a benefit. Just think about So What. This company is free of debt [So What?], to ensure that means there is no doubt knowing that youll always be paid promptly.

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Joe Shaw is a full-time network marketer and published author at hundreds of sites all over the internet.